Steve Allen

Marketing Your Music

Marketing is a mythisized science, even within business circles. In artistic circles, marketing is often seen as a tool that Dick Dastardley and Mutley would use in the cartoon "Wacky Races". Many artists say that when a talentless artist becomes success... Read >

Want to be a Musician?

The internet as a music communications tool will eventually enter into overkill with independent musicians. Julian Lennon in common with many artists, feels he has had a number of regrettable experiences with record companies and distributors. With his... Read >

Self Destruction

An excellent question was posted in one of the forums that I would like to share with you. "I recently volunteered to help promote a very professional sounding new London band. Incredibly they had the amazing good fortune by getting a recording sess... Read >

Success & Failure

Do you know how many musicians are successful in relation to those musicians who are losers? One in a hundred? One in a thousand? One in every hundred thousand? The truth is that anybody can be a loser. It's easy. All you have to do is do nothing! A... Read >

A Funny Week

This week has been a funny one in terms of advising young inexperienced musicians. They come up with theories and believe in urbain legends about the music industry, which for sure will not help them as a professional musician. Example: "How many s... Read >

Perform live at Wembley!

Once upon a time... An unknown band got in contact with a venue manager and asked to be contracted to perform. The manager listened to the bands' demo, thought that the music was good and agreed that the band could play on a determined day. The mana... Read >